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07/14/2014

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Rumblefish: Content ID and Music Micro-Licensing

Rumblefish is the leader in micro-licensing and YouTube royalty administration. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer soundtrack functionality on web, tablet and mobile offerings providing access to the world’s largest copyright-cleared soundtrack catalog of over 5 ...

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Ryan Dawes
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Sounds in the Cloud: Rumblefish Partners with Cloud-Based Video Editing Suite WeVideo to Bring Cleared Music to Small Businesses

Micro-licensing pioneers Rumblefish continue to find innovative avenues for millions of creators to enhance their work with copyright-cleared music, and give artists and labels new ways to benefit from the social video explosion. In an exclusive partnership with WeVideo, Rumblefish is helping small businesses create professional-grade videos in the cloud, using WeVideo’s strong video creation platform.

“This partnership brings high-quality, compelling content from our extensive catalog right to small businesses, with minimal fuss or friction,” states Rumblefish Marketing Manager Molly King. “And it also brings an ongoing revenue stream to our artists.

This is but one recent partnership struck between the micro-licensing powerhouse and a growing list of leading video and other apps and platforms, such as Shutterstock. These relationships serve both video creators looking to avoid copyright takedown hassles and musicians looking to find new ways to place their tracks. By building connections with key players, as well as in unexpected places, in the digital music space, Rumblefish is demonstrating the viability of micro-licensing, proving that “micro” is a misnomer.

“You can call it ‘micro,’ but we’re licensing 13 songs a minute,” notes King. “That activity adds up to an increasingly sustainable income stream for artists and an increasingly exciting creative space for video makers to play in.”

WeVideo provides such an inspiring, intuitive space. This latest expansion, WeVideo for Business, provides a simple, yet powerful video creation suite that gives small-business marketers affordable, easy-to-use, in-house video production. Now it’s remarkably simple to craft a compelling video—complete with well-matched, copyright-cleared music.

“WeVideo for Business removes the complexity and makes it easy and affordable for small-business marketers to create their own videos in house,” said Jostein Svendsen, cofounder and CEO of WeVideo. “The addition of music micro-licensing from industry leader Rumblefish enables WeVideo users to take their story-telling to new levels of quality and impact.”

And Rumblefish keeps the sound side makes the audio aspect of story-telling simple: Pick a track from a curated collection of songs, add it to your video, and it’s ready to share.

About Rumblefish

Rumblefish is the world leader in music micro-licensing and YouTube monetization. Its micro-licensing platform allows social video networks, video applications and marketplaces to offer music functionality on web, tablet and mobile offerings, providing access to the world’s largest copyright-cleared music catalog of more than 2.5 million tracks. The company makes music for online social video easy and legal, and has had over 65 million videos use its music tracks, resulting in millions of dollars in royalties for its artists. Rumblefish clients include Shutterstock, Google, Vimeo, Animoto, SocialCam, Vizify, and Poptent; and partners include CD Baby, Concord Music Group and APM. The company has offices in Portland OR, San Francisco, and Los Angeles and can be found online at www.rumblefish.com

About WeVideo

WeVideo is the leading online video creation platform for editing, collaboration, and sharing capabilities across any device – mobile, tablets, laptops and personal computers. Anyone can access WeVideo, from any computer or device at home, work, or on the go to capture, edit, view and share videos with secure storage of their content in the cloud. For more information, visit www.wevideo.com. WeVideo for Android: http://bit.ly/10xf4Ec and iOS: http://bit.ly/11SqMJb